STAND OUT STRATEGIES for School Marketing
- $37.00 (Australian)
(includes tax and delivery anywhere)
by Linda Vining and Lynette Eggins
Every school should have a
marketing plan as a road map, but a map is not enough. You also need
marketing inspiration to fuel your imagination.
Stand out school
marketers, Linda Vining and Lynette Eggins, have selected 120 smart
strategies and marketing wisdom from a variety of sources and compiled
them into a brilliant book, just for schools.
Read a sample from the book »
Reviewed by Robyn Dunbar, Promotions Officer, Investigator College, SA
Adding to wisdom gleaned from years as an international leader in
school marketing, Linda Vining introduces us to marketers from around
the world who generously share their best practice strategies. The
outcome is another gem of a book from CMS that is a motivational and
highly practical resource.
As I read Stand Out Strategies for School Marketing I
gathered ideas I could implement immediately. My list grew and grew –
create an online business directory, invest in a toll-free phone number,
develop e-publications . . .
The book is a rich treasure packed full of ideas that have WORKED
for others – everything from enrolment incentives to winning website and
blogsite design, from writing stand out press releases to ways to
In concise, illustrated pages designed by Lynette Eggins, the book
addresses tricky things like training staff, plus a myriad of wonderful
suggestions to draw families to your school (and how to retain them!)
Each page reveals a succinct action that can easily be adapted to your school’s unique situation.
The comprehensive index, linked with ideas and their authors, makes it
easy to return to any of the 120 clever ideas at any time.