The School Style Guide
Linda Vining and Lynette Eggins
The school's name, crest and slogan represent a simple, powerful statement about your school and why it exists. These symbols grace all of your printed and digital information and people make judgements about your school on the basis of the communication they receive, therefore everyone at the school should know the style standards and follow them. A style guide provides these instructions.
Review by Susan Curtin, Registrar, Macquarie Anglican Grammar
Review by Elizabeth Christie, Publisher, Schooldays - the education source
As an educational publisher, I see a lot of a poorly presented material; which I hope is about to change with the introduction of a new book by Linda Vining and Lynette Eggins – The School Style Guide.
This book is an essential instrument for schools that want to create a smart, consistently good look across the entire school.
At last, people who are responsible for managing their school’s image have an easy-to-follow means of writing their own school’s design standards to help them establish a quality-look.
In her usual style, Linda’s latest book is a succinct, action-oriented guide, plentifully illustrated with examples from a range of schools to show good practice.
Every aspect of school presentation is covered, from how to ensure that your school colours remain true across print, electronic and fabric mediums to ways to modernise your school’s crest.
I like the way the opening chapter guides you to undertake an image audit so you can establish where the school is at the present time. From there you consider the language of a style guide, printed and electronic communication, certificates, name badges, signage, websites and a host of other design elements.
Later chapters give advice on how to introduce the style guide to staff and other associated bodies such as parent associations. This is not always easy, so methods to establish compliance with the new standard gets a good mention.
The ground-breaking book is reasonably priced and an essential addition for your marketing toolbox.