If you are looking for an expert on school marketing… keep looking! When you find one please let me know.
I was initially very reluctant to become a marketing consultant for a local school. Why? Because I felt schools would be different to general marketing. I enjoy marketing because it is a people focused activity. People are fascinating. They come in all shapes, sizes, world views, expectations, beliefs, attitudes, cultures, experiences. They love and hope for different things. People are what make life really interesting.
What I have discovered in helping schools with their marketing is that no two schools have the same story. What I love about schools is they are all about people. It is the sharing of the school's unique story, rather than the direct competing for the same target audience which engages my passion.
The beauty of the Centre for Marketing Schools is the extensive Network of School Marketers. Together we can bring fresh ideas, new concepts and courage to try something for the first time.
Being in contact with so many schools and their Principals, Registrars and marketing staff puts the Centre for Marketing Schools in a unique position to hear, share and inspire schools in what is possible.
However I have never been a good spectator or tourist. I prefer to met local people, talk, get my hands dirty. I have travelled quite considerably. I have enjoyed eating all sorts of foods, travelling on public transport and exploring behind the scenes. The same is true with schools.
I continue to sub-contract as a marketing consultant to Covenant Christian School in Sydney. The school has grown considerably. Yet I know that I am not solely responsible! It takes a team to build a school. Everyone's role is important. I also engage as a consultant with some other schools when time and interest allows.
So if you are wanting help with your school marketing tell me your story. We may be able to help … or know someone who can.
For school websites we recommend Mark Barrett and his team at CIMarketing, Brookvale Sydney. They built this website!
CIMarketing build websites using Adobe's Business Catalyst. They are good. They are marketing focused rather than creators of 'pretty' websites. Adobe's website platform is robust, being enhanced and increasingly popular with schools. Phone (02) 9984 8605 or email sales@cimarketing.com.au
