A school website has two distinct audiences – the external community (prospective families and people wanting information) and the internal community. The School Marketing Awards looks at the appeal of school websites primarily to the external audience and considered the website as a promotional document.
Websites float in cyberspace, so the first thing the judges looked at was the home page to get their bearings.
Website judges seek essential identifying information as follows:
- What sort of school? For example, coeducational, K-12, religious.
- Where? Location - suburb, state, country.
- Why? Educational mission in one or two sentences.
- Who? Contact details, preferable on every page.
Our judges find many websites fail these first tests, and although they may have been handsome to look at and content-rich, if they did not provide essential identifying information up-front, so they fall short of award consideration.
Enter your school's website using the form below.
School Marketing Awards 2013 Entry Form (448 KB)