The Network of School Marketers is a GENEROUS community. It is made up of Registrars, Principals, Development Officers — in fact whatever the title — it is people who are responsible for helping their school promotions.
Some school marketers are new to the ‘education game’. Working in the school environment can be intense. Some schools are extremely well resourced and roles clearly defined. Others have an 'all hands on deck' working together approach. There is often an expectation to do other tasks. These can distract you from marketing.
My research on the school marketing profession shows that poor role definition is a significant obstacle to achieving marketing goals. School marketing is different from the corporate world. The 'product' is people's lives - students, staff, families and the impact on communities.
I am always amazed by people who say, “We don’t need to market, we are full.” or “We don’t need to go to a conference, we have waiting lists.” It reminds me of the quote from Will Rogers . . . "Even if you are on the right track, you’ll get run over if you just sit there."
Together let's continue to learn. After all we are in school and encouraging students to be lifetime learners.