With a view to teacher retention, it’s a smart move to measure staff satisfaction levels from time to time. Staff are also influential in creating the image of your school so it’s valuable to know what they are thinking and what they are telling others.
Centre for Marketing Schools has designed an affordable survey that can be easily administered to both teaching and non-teaching staff.
One survey that we have just completed showed that staff love their profession, but they are not so happy about the way their school treats them, in particular about communication from the top down. They feel they are often “kept in the dark” and not recognised for the extra effort they put into their work.
This is not hard to remedy if you are aware that negative feelings exists, and you know the extent of the problem.
Section One of the Staff Survey has 50 questions that gauge general perceptions.
Section Two gives staff the opportunity to write their perception of positive and negative aspects of the school and how the school could better meet the needs of students, and staff.
Section Three asks the staff member 15 questions about their personal experience working at the school
Section Four asks 10 questions about community relations and the image of staff.
If you would like to get accurate and authentic responses to these questions from your staff, have your school do a Staff Survey.
Take a look at a sample of the questions, and the layout of the online survey Online Staff Survey
Happy teachers make happy schools, but Centre for Marketing Schools research (Staff Satisfaction Surveys) shows that many teachers record low satisfaction levels about their schools.
When asked if a sense of community unites their school many teachers say ‘No’. Others talk about lack of consultation, lack of transparency in decision-making, suspicion and burnout. A marketing manager asked Centre for Marketing Schools to compare the findings of their Parent Survey with the findings of their Staff Survey to see if there any areas of mismatch that need attention. This is particularly helpful for your promotional material. If your parents and teachers are saying something different, you have a problem that can undermine all your creative work.