• Marketing babble

    Date posted: 09 Jan 2012

    Clever copywriting is an admirable skill for a marketer, but it needs be authentic. Here’s a copywriter promoting shampoo who is trying so hard that she has lost the air of authenticity.

    The Truffle Hair Care Range contains the skin of white truffles, pure diamond dust and meteorite extracts. These ingredients react intelligently to the specific needs of each individual hair type making Truffles a “revolutionary self-thinking product.”

    Imagine ...

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