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  • Callie Webb, Communication Director at Immaculate Heart High School and Middle School, Los Angeles has been busy. When a former student, Meghan Markle, announces their engagement to a member of the British Royal family you can imagine the media interest it generates for their former school. Callie knows the media frenzy is likely to wane “although it's been great publicity.”

    How does, or would, your school treat former students who ...

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  • Annual School Report

    Date posted: 09 Jan 2012
    The annual school report is usually a dry document that reaches only a small, dedicated audience, but at Avondale School (NSW) the marketing manager, Karen Zeuschner, has taken the bold step of putting the 2011 Avondale School Report on the internet using flip book. Take a look at http://avondaleschool.com.au/edu/index.php?option=com_flashmagazinedeluxe&task=show_magazine&menu=0&mag_id=1&Itemid=26=mp;tmpl=component <=ttp://avondaleschool.com.au/edu ...
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  • 9 second attention span

    Date posted: 09 Jan 2012
    During the week I attended a talk by a marketing expert Kerrie Akerland and noted the following points:
    The attention span used to be 17 minutes, now it is just 9 seconds, so . . .
    • Develop a compelling message in 6 to 8 words.
    • Avoid information overload
    • Don’t waste people’s time with superfluous talk
    • Don’t try to be all things to all people. Know your niche
    Kerrie said ...
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  • Facebook a verbal sewer

    Date posted: 09 Jan 2012
    Principal of Lindisfarne Anglican Grammar School in Queensland has send a blunt message to parents via the school newsletter to“Get your kids off facebook. This verbal sewer is harming your children.”
    The media picked up the message. For a look go to: http://www.smh.com.au/technology/technology-news/verbal-sewer-facebook-harming-childr=n-principal-20110922-1kmd3.html#ixzz1YfEBSmRf
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