Grandparents Day
  • Everybody who completes the Diploma in School Marketing writes an evaluation. The Diploma is a 5-month professional development course by distance learning. Each person reports they learnt a great deal about themselves as marketers, their school and their competition.
    The next Diploma in School Marketing course starts in June.
    Read the rest of this entry »
  • Mrs Carey's Concert School Movie

    Date posted: 09 Jan 2012
    Some years ago when I was the marketing consultant to Sydney’s MLC School, I wrote many articles about the school’s outstanding music department led by inspirational teacher Karen Carey. Now, movie maker Bob Connelly has made a compelling full length movie for the cinema about MLC music titled Mrs Carey’s Concert. The movie has just been released. The documentary takes us backstage to look at the drama and tension of ...
    Read the rest of this entry »
  • Personal behaviour of a marketer

    Date posted: 09 Jan 2012
    I’ve been busy this week reading assignments from candidates who have just completed the CMS Diploma in School Marketing. With permission, I share some thoughtful personal revelations below.
    One of the Diploma tasks requires the candidate to undertake a guided analysis of his/her personal behaviour and examine how this could change, so that the candidate becomes a better marketer. One candidate wrote:

    “I surveyed 5 people about my voice ...
    Read the rest of this entry »
  • Heart shaped school prospectus

    Date posted: 09 Jan 2012
    A beautiful white prospectus in the shape of a heart arrived on my desk last week from Concordia College in Queensland. It illustrates how clever design can catch the eye and make a school stand out in the crowd.
    The prospectus is an entry in the CMS 2011 School Marketing Awards.
    The prospectus be will be on display at the School Marketing Aforia in Melbourne in August, alongside other clever ...
    Read the rest of this entry »
  • School Grandparents Day

    Date posted: 09 Jan 2012
    Karen Edley, Marketing Officer at Hillcrest Christian Academy in South Africa, describes Grandparents Day as a wonderful marketing tool. Approx 900 grandparents attended this year. Karen writes . . .
    “Grandparents Day is HUGE, bigger than our Open Day and way more important! All the grandparents from Grade 000 to Grade 7 come for themorning. They are seated in the auditorium. The moms help set up and they bring their prettiest china to ...
    Read the rest of this entry »
  • Seniors involved in schools

    Date posted: 09 Jan 2012
    When The Armidale School held its biennial Grandparents Day this year, they chose the week prior to NSW Seniors Week. What great timing!
    For ideas on how to include grandparents in your Marketing Plan see Chapter 14 in my book PURPLE POWER for memorable school marketing.
    Read the rest of this entry »