Marketing to children
  • Key issues in school marketing

    Date posted: 09 Jan 2012
    Marketing is a team effort and a school must strive to deliver a consistent and authentic message at every point. This message came across loudly at the Aforia. Tools and techniques that schools are using to do this are discussed in the Aforia Summary Report.
    A few of the hot topics at the Aforia were:
    • Marketing schools in the digital age
    • The Principal’s Blog
    • Alumni Relations
    • ...
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  • School Marketing Aforia Report

    Date posted: 09 Jan 2012
    With regret, many people contacted me to say they could not attend the School Marketing Aforia last month for various reasons. For people who could not make it, I have written a 7-page, illustrated summary of the main points that I took away from each speaker at the conference.
    The School Marketing Aforia Summary Report is available for AUD $20 at http://www.marketingsc=ools.net
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  • Dangers of Marketing to school kids

    Date posted: 09 Jan 2012
    Everywhere I go, I see Coles posters encouraging parents and students to bring in their Coles dockets to earn sporting equipment for their school. I was standing in a school office last week and heard the receptionist say demandingly to a young child, “Have you got your Coles vouchers?”
    Woolworths runs a similar ‘Earn and Learn’ marketing campaign. An Australian politician has publicly blasted the programs saying, "Coles and ...
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  • Freelance writer

    Date posted: 09 Jan 2012
    A good way to take a load off your shoulders is to contract tasks to a freelance writer. One such person is Judith White from NSW who helps schools prepare documents for publication. She has more than 20 years experience in marketing independent schools so she really understands this sector. She has engaged in market research, developing marketing plans, writing, editing and preparing documents such as magazines and yearbooks. She ...
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  • Modernisation of schools

    Date posted: 09 Jan 2012
    Schools need to modernise says Professor Brian Caldwell, former Dean of Education at the University of Melbourne, if they want to attract students in the future. The key changes he recommends by 2020 are:
    1. The factory model of school buildings must change to a collaborative plan.
    2. Students be taught as ‘lifelong knowledge workers’ - ie learn how to learn).
    3. Schools develop more school/workplace partnerships so students. learn ...
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