Media
  • Hold the School Holidays

    Date posted: 18 Jan 2012
    Teachers

    Last week’s comment on Hold The Holidays prompted a lot of mail, some writers arguing in favour of the old school model (holidays between terms) and others telling me of their initiatives to respond to a new social order.
    Society is evolving and the needs and expectations of parents are changing. The marketing challenge is to make schools responsive to the community we serve. Progressive schools are adapting to ...

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  • In South Australia the YMCA is moving into schools to provide vacation care. YMCA children’s services manager said they are working with 6 schools so far. “We get up to 100 kids a day and often have waiting lists,” he said.
    My question is, why aren’t schools themselves using the holidays productively? And why are they allowing another organisation to use their facilities and charge fees to parents when ...
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  • What do School parents want

    Date posted: 18 Jan 2012
    Ros Sampson, Registrar and Marketing Manager at Coogee Boys' Preparatory School in Sydney, writes on the subject . . .
    “One of the first questions I am asked by prospective parents is ‘what about before/ after school care’. In order to accommodate parents, our school doors open at 7.50am and by 8.35am at least 35% of our students are at school.”
    Ros believes that if schools can provide a service ...
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  • AIM National Networking Week

    Date posted: 18 Jan 2012
    This week is National Networking Week organised by the Australian Institute of Management (AIM).
    Networking is the art of connecting with others without seeking immediate gain. It’s a skill that can be developed, says Robyn Henderson, Australia’s leading networking specialist and author of How to master networking.* Robyn is one of my favourite authors on the topic because she sees networking as a life skill that’s about giving feedback, passing ...
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  • Annesley College School Calendar

    Date posted: 18 Jan 2012
    This year Annesley College published a creative calendar that is a top quality marketing tool. Each month the calendar puts the spotlight on a different girl who tells us what she wants to be when she grows up. The text then shows how the school can help her achieve her goals. It’s a beautiful and compelling publication.
    The calendar will be on display at this year’s School Marketing Conference along ...
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  • Longer opening hours for schools

    Date posted: 18 Jan 2012
    Further to the item about changing the school calendar (Holidays on hold), I hear that Eltham College in Victoria has opened a new campus in Melbourne that will remain open 12 hours a day, 52 weeks a year. Principal David Warner said the new school will cater for working families whose schedules do not fit the traditional 9am to 3pm day. The school opens next year with a Year 4 ...
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  • New position for School Marketing

    Date posted: 18 Jan 2012
    A Director of Marketing and Communications is being sought by Flinders University in Adelaide to lead the development of a strategic integrated marketing plan that drives the university’s image, raises public awareness, engages alumni and forms alliances. An executive salary is being offered. Contact 08 8210 8510
    Till next week . . .
    Dr Linda Vining
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  • Professional Development Conference

    Date posted: 18 Jan 2012
    Each year principals, bursars and teachers trot off to their annual association conferences to learn about emerging trends and to network. It’s a process of continual professional upskilling.
    School Marketing is a new profession in education, and as practitioners ideas, hear about best practice and network with others.
    This is why CMS has established the School Marketing Conference.
    This week, I was talking to a school marketer from Queensland who ...
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  • Rebranding a school

    Date posted: 18 Jan 2012
    Last year Margo Bastow from Launceston Church Grammar School - a day and boarding school in Tasmania - won the Australian Marketing Institute Award (Tasmania) for the way she rebranded her school to arrest declining enrolments.
    As a result of her work, enrolments have gone up dramatically.
    Margo will be showing us how she did it at the School Marketing Conference in October. She will be making an illustrated presentation on Repositioning ...
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  • Saving a rural school from closure

    Date posted: 18 Jan 2012
    With only 12 students, Levendale Primary School, a small rural school in Tasmania, was threatened with closure, until a clever plan by parents saved the day.
    Levendale, 45 km northeast of Hobart, offered houses for a weekly rent of $1 to families with school aged children. Farmers donated disused houses and local TAFE students restored them.
    The $1 idea has received national news coverage in a clever marketing campaign, and ...
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  • A marketing manager needs to build good relationships with the editors of the local paper/s. Different editors like different things and you need =o know what each editor likes so you don’t waste time generating articles that do not make it into print.
    One of the exercises in the CMS Diploma Course is a chat with a local editor using guided questions.
    Recent diploma graduates have enjoyed productive talks ...
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  • Schools SWEET talking the media

    Date posted: 18 Jan 2012
    Debra Novak is an award winning photo journalist who has just published an amusing book called ‘SWEET talking the media’ which is full of tips and strategies, including templates for a media strategy. She is travelling all the way from northern NSW to be a keynote speaker at the School Marketing Conference in Perth in October. Her new book will be on sale.
    I hope you can join the conversation ...
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  • Sue Rivett has just arrived in Australia from South Africa where she was the marketing manager of a K-12 co-educational day and boarding school. She is keen to get into the school marketing system here so she CMS Diploma in School Marketing. But, to complete the practical requirements she must prepare a Style Guide and a Strategic Marketing Plan for a real school.
    At this point she is not connected ...
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