Principals
  • Attracting school leaders

    Date posted: 09 Jan 2012
    School marketers usually work to attract students, but recent trends indicate that school leaders are becoming hard to attract.
    A survey by Principals Australia reports that nearly 2/3 of Australia’s primary and secondary principals intend to retire in the next 5 to 10 years. Governments are talking about incentives to attract school leaders.
    The SA Primary Principals Association says: "The principal’s role is not an attractive option for many ...
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  • Principal of The Knox School, Suzanne McChesney, freely admitted to the Aforia that her Director of Marketing, Barrye Dickinson, had dragged her reluctantly into the digital age. She now writes a weekly blog that she loves to do.
    You can see an edited version of Suzanne's talk to this year’s School Marketing Aforia on YouTube.
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  • Principals shun technology

    Date posted: 09 Jan 2012
    Another report says that half of Australia’s principals don’t know how to use social media or a smart phone.
    A national survey by Principals Australia of 1600 principals from public, catholic and independent schools report that one in two principals struggle to keep up.
    Bringing the principal into the digital age was a a topic we discussed at this year's School Marketing Aforia. Some marketing managers said their principals ...
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  • Principal stress leave

    Date posted: 09 Jan 2012
    I heard last week of a principal of an independent school who has taken indefinite “stress leave”. This is a sorry situation that does not reflect well on a school, hence it becomes a marketing issue. It’s not only independent schools who face this problem.
    The newly elected president of the Australian Teachers Union in SA said the major issue she wants to address during her term of officeis the ...
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