Professional Development
  • School Enrolments in UK

    Date posted: 09 Jan 2012
    Talking of the UK, school marketing there is fierce due to changing enrolment patterns associated with the country’s economic conditions. Data from the Independent Schools Council (ISC) shows the number of pupils in private education dropped for the third year in a row as fee rises outstripped increases in earnings. Figures indicate the average parent is facing a 4.6 per cent increase in fees in 12 months. ISC says ...
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  • School Marketing Plans

    Date posted: 09 Jan 2012
    Several schools now have a new Strategic Marketing Plan as a blueprint for the next 2-3 years, developed by candidates of the Diploma in School Marketing. This document is the culmination of 5 months of step-by-step guided research and preparation.
    These Strategic Marketing Plans analyse the school’s present situation, set marketing goals, assess the competition, prepare a realistic budget and provide an action plan and image audit. It’s a very ...
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