School website
  • 733 Wycliffe at a glance.png

    Videos and movement help engage visitors online. Infographics can help present a wide variety of detail quickly – but they generally lack movement. Wycliffe College choose to combine some infographics snapshots with movement by having the statistics count up to their final numbers. I found it clever and it encouraged me to linger that little bit longer before exploring.

    Note this screen grab shows the areas of interest but not their ...

    Read the rest of this entry »
  • The Gruen Transfer

    Date posted: 17 Jan 2012
    In my opinion, the most intelligent half hour on Australian TV at the moment is ‘The Gruen Transfer’* where a panel of ad-land personalities dissect the advertising profession and show viewers how ads are made, why we respond to them and the tricks that ad-land uses to get results. It’s brilliant and funny and proving very popular.
    * ABC at 9pm on Wednesdays
    Read the rest of this entry »
  • Top hates at work

    Date posted: 17 Jan 2012
    Lazy workmates are far more likely to provoke employee anger than pay issues, according to the author of a new book on why people hate work*
    While under-performing co-workers are the number one hate, having an unappreciative boss is number two. The study says that pay ranks as No 32 on the list. Here are some top hates:
    • Lazy co-workers
    • Being unappreciated and unrecognised
    • Poor communication
    • ...
    Read the rest of this entry »
  • The School Style Guide

    Date posted: 17 Jan 2012
    Today CMS launches a new book – The School Style Guide
    This is an essential marketing tool for schools that want to create a smart, consistently good look across the entire school. Every aspect of visual presentation is covered including printed, electronic and fabric mediums; signage, logos, crests and websites. In easy-to-read segments the book describes the language of a style guide, gaining compliance from staff, how to upgrade a ...
    Read the rest of this entry »
  • Being distinctly different

    Date posted: 17 Jan 2012
    While you might see yourself as different from the rest, it’s a good idea to identify and frequently articulate to your customers your points of difference (called unique selling points). A website that does this is Christian Brothers College Adelaide. Take a look at the  bullet points in the Principal’s Welcome at http://www.cbc.sa.edu.au/about/principals-welcome/
    Read the rest of this entry »
  • Boarding school news

    Date posted: 17 Jan 2012
    If you are a boarding school make sure you receive a regular copy of LIGHTS OUT, the magazine of the Australian Boarding Schools Association. This high-quality FREE publication is full of interesting articles and school profiles. You might be inspired to submit an article about your own boarding school (no matter where in the world you are located). For a copy contact absa@boarding.org.au
    Read the rest of this entry »
  • Books on school marketing

    Date posted: 17 Jan 2012
    CMS has produced many books on school marketing that are full of marketing know-how and practical ideas.
    • PURPLE POWER for memorable school marketing @ A$59.99
    • The School Marketing Plan @ A$35.00
    • The School Style Guide @ A$35.00
    • Smart Ideas for School Marketers @ A$37.50
    • Marketing Matters in Schools @ A$54.80
    • Community Relations: Working With Parent Volunteers A$37.00 ...
    Read the rest of this entry »
  • Rate your school online

    Date posted: 17 Jan 2012
    In the UK the public is being encouraged by the government to rate public schools and other public services online. The government says this may be used to determine funding. For more information look under School Marketing News at http://www.schooldays.net.au
    Read the rest of this entry »
  • School league tables or what?

    Date posted: 17 Jan 2012
    This week I attended a breakfast with Andrew Blair, World President of the International Confederation of Principals and President of the Australian Secondary Principals Association.
    Andrew talked about league tables and described what other countries are doing to be more transparent and accountable.
    He said his organisations are lobbying the Australian Government to ban league tables. I raised my hand and challenged him on this issue saying:
    “While schools are ...
    Read the rest of this entry »
  • School Marketing Aforia 2009

    Date posted: 17 Jan 2012
    The 2009 School Marketing Aforia in Adelaide in August is filling fast because several schools are sending multiple delegates to make sure they have all concurrent sessions covered. To be fair to all schools, the organising committee has decided that the maximum number of delegates from any one school is 4. If you are thinking of attending, get your registration/s in asap. Once all places are taken, registrations must ...
    Read the rest of this entry »
  • Sharon Giovoni is a lawyer specialising in branding and intellectual property law (IP). She advises schools on methods to protect their unique identity and creative ideas and why protection is a worthwhile investment to gain a competitive edge.
    Sharon will be a speaker at the 2009 School Marketers Aforia where she will discuss in easy-to-understand language: How you can stop other schools from stealing your ideas. How far YOU can ...
    Read the rest of this entry »
  • ESP for parents

    Date posted: 17 Jan 2012
    The Northern Territory is trialling a new online system that allows parents to monitor their children's performance at school. The Electronic Student Profile (esp) will give parents access to homework, achievements, certificates, samples of work, enrolment history and attendance. Kids really will think their parents have esp!
    This is the final newsletter for Term 1. Back again Monday 27 April.
    Dr Linda Vining
    Read the rest of this entry »
  • Let it be said our blood is blue

    Date posted: 17 Jan 2012
    A rousing line from a war-cry at South African College High School in Cape Town is “Let it be said our blood is blue”. These words run across the top of the state school’s fabulous new rugby website. Take a look at
    http://www.sacsrugby.com Barry van Selm, Marketing Manager, said the initiative to create a rugby site was to build pride in the school and show boys how ...
    Read the rest of this entry »
  • Parents anxious over school choice

    Date posted: 17 Jan 2012
    School Choice is a new book written by academics at Sydney University based on interviews with parents. The book’s basic premise is that choice is leading to widespread anxiety and frustration amongst many middle class parents.
    The book takes a long time to say a little, so I have summarised its main points below:
    • In Australia, competition started in the 1980s with a change in govt policy
    • Parents ...
    Read the rest of this entry »
  • The new F word

    Date posted: 17 Jan 2012
    Advertising changes as the economy changes. Have you noticed the stylistic changes in advertising brought about by the recession. Key words are ‘value’ because people expect a ‘good deal’ when things are tough for traders. Also ‘safe’ and ‘secure’ because people crave security. In advertising, the new F word is FREE!
    Read the rest of this entry »
  • Careers Beyond Teaching

    Date posted: 17 Jan 2012
    Many educators use the organisational and interpersonal skills they acquired in schools as a springboard to another profitable career. It is enlightening to hear how they did it, how they now apply their ‘school skills’ to other jobs, how much they earn and the opportunities that are out there.
    Through my association with the Australian College of Educators (ACE) Alice George and I are organising a dinner meeting to discuss ...
    Read the rest of this entry »
  • Diploma Course deadline

    Date posted: 17 Jan 2012
    If you are undertaking the CMS Diploma in School Marketing, the closing date for Semester 1 is 15 May. All worksheets and assignments need to be submitted by this date - only 3 weeks away.
    Read the rest of this entry »
  • Talking to schools, I’m hearing the same story. Enrolments are down in fee-paying schools, sponsorships are drying up (all sectors), philanthropy is suffering, donations are scarce, budgets have been pruned . . .
    But, hard times foster innovation and I am hearing about this too.
    I have invited several inspirational people to the 2009 School Marketing Aforia to talk about their approach to hard times and dealing with difficult issues.
    One such person ...
    Read the rest of this entry »
  • Marketers on the move

    Date posted: 17 Jan 2012
    Paul Bates, Principal of Burwood Public School is presently in South Korea on an international marketing visit with the NSW Department of Education and Training (DET). Some years ago Paul earned a CMS certificate in school marketing. He dropped me a line just before he went overseas to say:
    “Thank you once again for your course. I have found it to be tremendously useful in attracting and keeping enrolments. We ...
    Read the rest of this entry »
  • Smiling over the phone

    Date posted: 17 Jan 2012
    The front office is such an important point of contact in a school because many people never go beyond Reception and their impression of the entire school can be based on a single experience with a non-teaching staff member. I must say I hear a lot of ‘awful reception’ stories that constantly confirms that technical expertise is not enough for a receptionist; they also need skills in customer relations.
    Congratulations ...
    Read the rest of this entry »