How do I register for the Diploma in School Marketing?
Print out and return a registration form. Once payment has been received the entire course materials and text book will be sent to you. A tax invoice receipt will be supplied.
Diploma in School Marketing Registration Form
Am I required to attend any classes or face to face meetings?
No. The entire course is provided to you so you can study at your own pace during the Semester. You can contact your mentor for assistance and advice.
How much does the Diploma in School Marketing Cost
Registration fee per person is (Australian) $3,100. This includes tax, course material, textbook and your personal mentor.
What payment options are there for the Diploma?
A Tax Invoice will be supplied from Marketplace Answers Pty Ltd trading as Centre for Marketing Schools. Payment can be made by EFT, VISA, MASTERCARD or CHEQUE. For credit card payments, a 2.5% surcharge will apply. A bank cheque is required for overseas registrations using the cheque payment method. Your place will only be confirmed on receipt of the completed registration form and payment.
Are there any refunds?
Sorry no. Once you have received the course workbook there are no refunds. If the school has paid for the course and the staff member who starts the course and then during the semester leaves the school the course can be transferred to another staff member provided all work is completed.
Can I take longer to do the course than one Semester
No. Marketing and Education is a deadline driven industry. Completing the course in the time frame is part of your training. Some exceptions may be made due to personal situations. All assignments submitted by students are marked together.
Have students failed the Diploma in School Marketing?
Yes. Students have failed the Diploma in School Marketing. The standard of the course needs to be maintained so it is taken as a serious qualification by both employers and the graduates. Students who submit assignments and summaries below pass mark will be given the opportunity to resubmit provided it meets agreed deadlines. The course is thorough but does not require prior education or qualifications.
How do you suggest I pay for the Diploma in School Marketing?
There are a number of possible ways to pay for the Diploma:
- Schools pay the full registration fee.
- Schools pay half the registration and candidate pays the other half.
- Candidates pay for themselves.
- Some convince the business manager to make a contribution.
- Smart marketers put Professional Development in their budget / contract so it's not an issue.
No matter what you want to sell, the first principle of marketing is to outline 'What's in it for you' (WIIFY). So, if you are trying to 'sell' you doing the Diploma in School Marketing to your school the best way is to explain what's in it for the school. For example, the school will benefit enormously from a professional Style Guide and a Strategic Marketing Plan that can be implemented immediately.
How does the Diploma in School Marketing work?
The entire course materials are provided in a folder. The text book 'Marketing Matters in Schools' is included. You work through each module completing the activities and reading. For four of the modules you submit a single page summary. This should be submitted in order as you progress so feedback can be given. Two modules require more extensive work with the assignment of creating a Style Guide and a Marketing Plan.
Is the Diploma in School Marketing Accredited?
No. The course was originally created as an accredited course by teacher Dr Linda Vining for the University of NSW. The initial course included a residential component. When the University closed the whole department this course was converted to a Distance Education format. Accreditation has been considered. However the costs and bureaucracy do not seem justified at this stage.
Is the Diploma in School Marketing worthwhile?
A graduate wrote “. . . such excellent value. We sourced outside marketing consultants to prepare a marketing plan for us and their quotes came in at over ten thousands dollars. The school decided to enrol me in the CMS course instead. The Principal is impressed with my assignment work and marketing plan, and not only that, the school now has a trained marketer to implement the action plans.”
A debate is raging in management circles about the value of professional development; some studies suggesting that less than 15 percent of training actually results in changed behaviour. An effective course will change behaviour.
I ask the candidates who undertake the CMS Diploma of School Marketing to write down on their evaluation form how the course has changed their behaviour. Below are responses from recent graduates.
“I have become more aware of what is happening in the external environment, and now I use the right tools to monitor and report on how this is impacting on our school.”
“My peer evaluations showed that I need to give the impression that I have more time to listen.”
“The course has given me confidence PLUS credibility to implement my marketing ideas with conviction.”
“I want to standardize telephone greetings and voicemail messages.”
One of the Diploma tasks requires the candidate to undertake a guided analysis of his/her personal behaviour and examine how this could change, so that the candidate becomes a better marketer. One candidate wrote:
“I surveyed 5 people about my voice tone listening skills and attributes. It was most helpful for developing some personal communication goals. Here are the goals I have set myself . . .”
- I need to focus more on how people are feeling so they feel understood and acknowledged.
- Treat all customers, no matter what they are saying or who they are, as being worthy.
- Need to modify the volume of my voice if I am feeling upset.
- Listen first before trying to fix things.
- Watch the use of inflaming statements when I am feeling defensive.
- Spend more time with parents and take parent partnership more seriously.
- Use data rather than personal opinion to inform my decision-making processes.
- If feeling defensive do not say anything and put my feelings aside and listen, then respond later when I have had time to think about it.
What will I learn about in the Diploma?
The course has an emphasis on the practical application of marketing to your school.
You will be guided to:
- Gain an overview of marketing concepts
- Analyse the decision-making steps of modern parents
- Undertake an image audit
- Evaluate your website as a promotional tool
- Reach new markets for enrolments
- Apply demographic data
- Check out your competition
- Use marketing metrics
- Undertake market research
- Develop a marketing budget
- Train staff in customer service
- Prepare a Style Guide for your school
- Write a Strategic Marketing Plan
What will I receive on completion of the Diploma in School Marketing?
On successful completion you will receive a handsome certificate to add to your CV and to display on your office wall. You are entitled to use the post-nominals DipSchMkt(CMS)
When does the Diploma course run?
Semester 1 - January to June or Semester 2 - June to November
Who should enrol in the Diploma in School Marketing?
The course caters for participants from ALL schools sectors, at all levels of education. No previous qualification is necessary. It is recommended for principals and school executive staff, business and marketing managers, PR committee members, community relations officers, registrars, enrolment and development officers, teaching and administrative staff with marketing responsibility or aspirations, including parents on marketing committees. Suitable for beginning marketers as well as experienced marketers who desire a specific school marketing qualification.