Media control for schools

Date posted: 09 Jan 2012
The message for schools from the example above is . . .
Make it VERY CLEAR on many occasions to both students and parents that any media requests or questions go to the Principal or the Marketing Office.
Other general media precautions are . . .
When the press seeks permission to use your students to illustrate a story be wary. Ask lots of questions and get the intended use in writing (email).
Always accompany your students on a photo shoot. Check the background and the students’ appearance.
The media has no scruples. Always handle the media with caution and never be lulled into a false sense of friendship or trust.