Key issues in school marketing

Date posted: 09 Jan 2012
Marketing is a team effort and a school must strive to deliver a consistent and authentic message at every point. This message came across loudly at the Aforia. Tools and techniques that schools are using to do this are discussed in the Aforia Summary Report.
A few of the hot topics at the Aforia were:
• Marketing schools in the digital age
• The Principal’s Blog
• Alumni Relations
• 7Cs of customer retention
• Word-of-mouth marketing online
• Navigating the marketer’s maze
Many more topics are covered in the Summary Report.