Social Media

Social Media relies on videos. Sometimes these videos are watched without sound. Text is therefore important. Can your promotional video “survive” in telling a story without sound?

A promotional video for The Bishop Strachan School makes very good use of a few words on screen as they adapt into the next word to continue revealing the diverse education on offer.

I also love this statement connecting the school’s history to their present day philosophy…

“On the first day of school in 1867, our founders opened their doors with the intention of educating girls and teaching them how to be leaders. It was a new idea in its day – we believed women were equals at a time when the concept was radical. There were 31 students enrolled that first year. There are over 900 this year – and each have their own ideas, their own voice and an equal place at BSS to carve out their own path.”