If your school is doing the same as every other school the local media may not take any notice. However if you are prepared to experiment and be innovative you can stretch your school marketing budget much further. An initiative at Roland School http://www.rolandschool.ca/ is designed to help students increase their activity and help over active children have an outlet for their energy. Adding a design to the floor of their hallway provides a “course” for students to jump, hop and even crawl.

While the Sensory Path was not designed as a marketing initiative, I suspect it generated far more interest than more traditional school marketing ideas.

Source: Feeling fidgety in class? Go stomp, jump or hop down this school's sensory hallway