In 2017 I presented a one hour session at the annual EduTech Conference in Sydney on storytelling in School Marketing. This year Dr Arnaud Prevot ran a full day Masterclass on the subject. Carey Furze of Bookform attended and published a helpful summary of what was covered.
All marketers know the 7Ps of Marketing: Product,Price, Promotion, Place, Packaging, Positioning, & People. But in the school arena they can be categorised as:
He challenged school marketers to ask “How your school is different from all the others - this is why parents choose to send their kids to you. But, how do you communicate these Points of Difference?”
- Program offerings
- Promotional materials
- Tuition & fees
- Geographical location
- Families & Staff.
Read more at: School Marketing Masterclass 2018
In 2019 I hope to again run a Two Day School Marketing Aforia in Australia. My apologies to those who have been hoping to attend the past two years. Connecting with, and learning from other school marketers, can be invaluable investment. Would your school like to host a day of the Conference? If so please let me know.