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Videos and movement help engage visitors online. Infographics can help present a wide variety of detail quickly – but they generally lack movement. Wycliffe College choose to combine some infographics snapshots with movement by having the statistics count up to their final numbers. I found it clever and it encouraged me to linger that little bit longer before exploring.

Note this screen grab shows the areas of interest but not their final counts.

Try it at: www.wycliffe.co.uk

As you scroll down the home page there are four additional languages listed. This combined with the several student profiles helps prospective parents imagine their own child finding acceptance in this school community.