When Principal Dr Scott of Wenona, a private girls school in Sydney was facing a cancer diagnosis and treatments her students created a video to encourage her to be Brave.  The video reveals a great deal about the school's sense of community, their respect for Dr Scott and obviously with over 20,000 views was watched my more than just her. 

This is not a traditional school marketing video. While it is beautifully executed, it is the story, and what it reveals, that says a lot more than any "marketing" piece could. 

How has your school communicated when sharing tough news and situations?