Recently I presented to a group of school Business Managers. When asked about Year Books none of them thought they were a good idea or worthwhile expense. If your Business Manager questions their value for your school here is an idea.

Are there pages of your Year Book which can be adapted into a mini magazine and printed, or available for download, as a window into your school community? If you remove class and year photos from your Year Book it may appeal to a wider audience without concerns about privacy.

This mini-magazine of possibly 20 to 40 pages could, with only changes to page numbers, provide all that work and expense a longer life. Treating 20 to 40 pages as a marketing document may also help convince the Business Manager that the expense of a Year Book can be used to attract prospective parents and not just sit on a shelf until a school reunion.