Who is your target audience when creating a promotional video for your school? Rather than trying to appeal to all audiences it is sensible to identify a specific audience and communicate to them. Rosemary Wilke, Marketing & Events Manager at Bishops Diocesan College in Cape Town realised it was better to create three videos which could either be viewed together, or stand alone at an event or expo. Her three themes were: A Day in the Life of a Bishops Boy, Bishops Community and Bishops Legacy.
Rosemary says "It was wonderful to showcase our Community which touched on the staff at Bishops as well, as they play such an integral part in our school. The Legacy video was aimed at showcasing our wonderful alumni association, which spans 7000 young and old men across the world. I hope you enjoy them as much as I did when helping put them together."
PS: Personally I love that there is still a physical bell to ring to start the day and wake the boarders! I also feel that honouring the grounds staff, cooks, security and other support staff - beyond teachers - is a wonderful gesture.