This year I am helping organise a 40th birthday celebration for a school. The school is healthy, growing and enjoys a good reputation. There is reason to celebrate, to remember and be optimistic about the future. Yet I often read of schools closing and realise that even after 100 years a school is not immune to changing demographics, competition, financial pressure or mismanagement, economic downtown or scandals.
Being aware of the changing demographics and schooling options in your area is especially important for school marketers. Take some time in 2018 to research what is happening around you and plan accordingly. This research forms part of the six month distance education Diploma in School Marketing offered by the Centre for Marketing Schools. Learn more at > Diploma in School Marketing