What does knitting have to do with school marketing? If knitting helps build community then it can be an important part of your marketing mix.
The Knitting Group at Mount Evelyn Christian School
was started by a Mum who wanted to support a specific new homeless mission starting out of local churches. Nicole Nyhouse, Community Relations Officer explained that since then they have increased the amount of missions they support because the group produce so many items! Nicole loves that Mums sit and chat and support each other during these knitting mornings.
As part of her community role Nicole support parents wanting to organise groups, events or fundraising. She offers practical support - choosing a day & time that works for everyone, put it in the school calendar, book the required facilities and promote these events in the weekly newsletter. The Knitting Group has a facebook group which they manage themselves.