Schools are often competing for the same students. Some use scholarships or particular programs to entice students to change their choice. Imagine contacting a local competitor school in your area and asking them for their database of student names and addresses. The reason for it is so you could send them mail encouraging them to swap to your school.

It sounds bizarre. Yet “under state law, through a third party, charter schools (in the USA) are allowed (even encouraged) to ask once a year for the addresses of students in the district who could enroll in the charter school to “fulfill its obligations under its recruitment and retention plan.”

Source: Charter school’s mailings stir some pushback