Stand Out Strategies for School Marketing SOLD OUT
By LINDA VINING AND LYNETTE EGGINS
OUT OF PRINT.
Every school should have a marketing plan as a road map, but a map is not enough. You also need marketing inspiration to fuel your imagination.
Stand out school marketers, Linda Vining and Lynette Eggins, have selected 120 smart strategies and marketing wisdom from a variety of sources and compiled them into a brilliant book, just for schools.
Reviewed by Robyn Dunbar, Promotions Officer, Investigator College, SA
Adding to wisdom gleaned from years as an international leader in school marketing, Linda Vining introduces us to marketers from around the world who generously share their best practice strategies. The outcome is another gem of a book from CMS that is a motivational and highly practical resource.
As I read Stand Out Strategies for School Marketing I gathered ideas I could implement immediately. My list grew and grew – create an online business directory, invest in a toll-free phone number, develop e-publications . . .
The book is a rich treasure packed full of ideas that have WORKED for others – everything from enrolment incentives to winning website and blogsite design, from writing stand out press releases to ways to engage parents.
In concise, illustrated pages designed by Lynette Eggins, the book addresses tricky things like training staff, plus a myriad of wonderful suggestions to draw families to your school (and how to retain them!)
Each page reveals a succinct action that can easily be adapted to your school’s unique situation.
The comprehensive index, linked with ideas and their authors, makes it easy to return to any of the 120 clever ideas at any time.